Quest for Dairy Without the Ouch

(Lactofree)

Lactofree are a UK company who make dairy products suitable for people with lactose-intolerance. This is done by removing the lactose, and so retaining the dairy flavour.

I was approached to create this two-part ad campaign, which shows the journey that a person with lactose-intolerance must take to reach the "land of tasty dairy". The whole scene was shot in-camera, and all the diagramatic elements were hand-crafted out of paper and card.

Photographer: Sara Morris
Food Stylist: John Bentham